Yesterday, I posted an article about the new way to monetise WhatsApp by a 1 dollar annual fee, but it looks more complicated …
WhatsApp, the world’s most popular messaging service, has announced that it is dropping its token $1 fee still levied on some users. Because WhatsApp doesn’t have any other ostensible source of revenue, it has left many wondering about how the company intends to keep on going.
The primary reason why WhatsApp is doing away with its subscription fee for using WhatsApp after the first year is that making customers pay even small amounts remains difficult in many countries where access to credit cards and bank accounts for making online payments remains complicated. Much of WhatsApp’s about a billion users are from the developing world where online payment is still catching up.
Source : IBNLIVE.COM