Whats App wants to make its own encryption for the messages, is it for this new encryption that WhatsApp wants to monetize the application ?
Today at the DLD conference in Munich, Germany, the CEO of Facebook-owned WhatsApp made a couple of big announcements about how the messaging app plans to evolve to its next phase as it approaches 1 billion users: the company plans to drop its $0.99 annual subscription fee, and it will start to test out more commercial services — specifically a B2C business for companies to communicate with their customers.
The subscription fee — which used to kick in after a year of free use — may be getting scrapped in favor of alternative revenues. But this won’t include ads, WhatsApp CEO Jan Koum said.
“We’re going to get rid of the $1 subscription,” Koum said, later admitting that the backup business model — courting corporates to build B2C services — is still pretty nascent. “We haven’t written a single line of code,